AMIE SPARROW
Entrepreneur and digital marketing pro
AMIE SPARROW
Entrepreneur and Digital Marketing Pro
Amie Sparrow founded Enough Digital, a thriving digital marketing agency offering PR and content marketing services, and SEO WTF, an innovative SEO for small business training venture. Amie's career, spanning over 18 years, has taken her expertise across three countries and numerous sectors.
ABOUT ENOUGH DIGITAL
Amie Sparrow is the founder of the U.K.-based digital marketing agency Enough Digital Ltd., which is committed to improving brands’ online visibility by leveraging industry best practices from SEO, PR, content marketing, and journalism to get its clients seen online.
Enough Digital specialises in increasing online visibility for brands. They offer a range of digital marketing services to help brands increase their keyword rankings, earn high-quality backlinks, showcase a brand's E-E-A-T, manage their online reputations, and other digital marketing services. Enough Digital has helped many brands, large and small, increase their online visibility with their Digital PR & SEO agency services.
ABOUT SEO WTF
Amie Sparrow founded SEO WTF, an SEO training course for small business owners, entrepreneurs, and individuals flying solo in their business ventures. It aims to demystify SEO practices. After recognising the glaring gap in SEO education specifically tailored for women and small business entrepreneurs, Amie took matters into her own hands. She observed that most budget-friendly SEO courses available to small business entrepreneurs are outdated or completely miss the mark.
Driven by the philosophy, "If it doesn't exist, create it," Amie created the SEO WTF training course for small business SEO. She designed a training program that's easy to digest and inclusive, stripping away any jargon or self-importance and empowering anyone with an online presence to harness the power of SEO.
PAST EXPERIENCE
SEPTEMBER 2021 - AUGUST 2022
HEAD OF DIGITAL PR
Primarily responsible for successfully delivering all digital PR services to Re:Signal clients, from doing campaign ideation to outreach, as well as departmental strategy and sales.
Created a unique digital PR service offering
Personally responsible for campaign creation, management, and delivery
Successfully secured new business by pitching digital PR as a service
Upsold digital PR services to current clients
Key Highlight:
Created several successful digital PR campaigns for agency clients, resulting in one client doubling their digital PR monthly retainer after seeing success from campaigns
MARCH 2021 - SEPTEMBER 2021
HEAD OF DIGITAL PR
Responsible for the success of the entire department and colleagues within. Created and managed the department budget. Responsible for new business sales leads and pitches, new client acquisition & upselling.
Wrote and delivered a departmental set of standards and best practices. Created a streamlined sales pitch process that led to several successful new business pitches. Built and led an eight-person digital PR team that included a mix of positions, including link builders, designers, developers, research executives, and digital PRs from executive to senior manager.
Key Highlight:
Successfully pitched services to several new businesses, resulting in more than doubling the departmental revenue.
OCTOBER 2019 - MARCH 2021
HEAD OF DIGITAL PR
Built and led Digital PR offering for a UK-based SEO agency. Created process to streamline strategic planning, development and management to launch PR service. Created high-value Reputation Management package allowing department to expand offerings to secure higher-value contracts. Mentored clients in media relations to showcase expertise in insuretech, fintech, online education, and other industries.
Set up a successful Digital PR department from A-Z from hiring and putting processes in place, resulting in a strong, dedicated team.
Designed department strategy to become the most profitable and cost-effective part of the business.
Used my high-profile expertise to coach a wide range of seasoned professionals on Digital PR.
Key Highlights:
Increased client portfolio by 200% in a year by pitching new business, resulting in an increase in department revenue of 177%.
Strengthened the existing client base by successfully upselling Digital PR services by introducing business to client-tailored case studies resulting in a 20% increase on year-end revenue in six months.
Leadership of a successful team of digital experts, constantly meeting all Key Performance Indicators (KPIs) despite an ever-challenging climate.
Creating Digital PR campaigns at all stages, from ideation to selling in, earning coverage in tier 1, 2 and 3 editorial websites that have positively impacted client site SEO.
Media-trained expert spokesperson successfully representing the company internally and externally.
SEPTEMBER 2016 - OCTOBER 2019
PR MANAGER
Spearhead PR operations for online marketing platform servicing small businesses in wellness industries. Coordinate team of SEO executives, digital marketers, and PR assistants focused on strategic planning, development, management, and launch of PR / outreach campaigns. Author press releases, features, and news articles. Drive event planning for media dinners, special gatherings, and awards. Train subject matter experts in media relations, ensuring readiness to serve as spokespersons.
Forged and cultivated productive relationships with influencers, celebrities, and media partners. Raised performance and recognition of B2B and B2C brands through high-impact content implementation across traditional and lifestyle media (blogs / influencers). Boosted brand awareness via innovative marketing campaigns in alignment with industry trends – applying PR, link building, SEO, social media, and digital promotion plans.
Key Highlights:
Secured high levels of press coverage for brands across national broadsheet (averaging eight monthly), top-performing news websites, local newspapers, and industry publications.
Continuously achieved objectives and Key Performance Indicators (KPIs) via motivational leadership.
Partnered with key charities and individual stakeholders to support objectives.
NOVEMBER 2007 - JUNE 2011
SENIOR ACCOUNT MANAGER
Produced and distributed marketing materials ranging from press releases and position papers to weekly / monthly content for association management company offering B2B services. Oversaw event management, press releases, product launches, and industry initiatives. Managed $500K budget and advertising revenues. Delivered media training to subject matter experts, executives, and board members. Functioned as managing editor for ten association publications, including magazines, journals, and e-newsletters. Led smooth integration of publication content with social networking platforms – encompassing analysis of click-through, open rates, web traffic, and SEO. Planned and coordinated events, tradeshows, conventions, exhibits, and advertising events.
FEBRUARY 2004 - JUNE 2011
JOURNALIST
Covered crime and breaking news in a three-county distribution area on tight deadlines. Developed lifelong relationships with sources. Collaborated with editors, proofreaders, web editors and photojournalists to create an interactive, SEO-friendly finished product.
BACKGROUND
Amie Sparrow, a dual citizen of the U.S. and the U.K., has a wanderlust spirit that ensures her passports are always within reach. Her global adventures have only deepened her commitment to making a difference, enriching her work with a broad perspective and empathy for all cultures.
At her core, Amie dedicates her voice and resources to championing equality and defending refugee rights—causes close to her heart that reflect her ethos beyond her business persona. This passion for fairness and human rights runs deep in all she does.
MAGAZINE WRITING CLIPS
NEWS WRITING CLIPS
CAMPAIGNS & PRESS CLIPS
DIGITAL PR CAMPAIGNS
Digital PR consists of both offsite and onsite strategies where the main aim is to earn valuable backlinks on high-quality editorial websites.
For our Vintage Baby Names campaign, our team used ONS data to compare the top 100 names from 1908 to 2018. This campaign gained over 30 pieces of coverage including OK! Magazine, WalesOnline, and HuffPost.
We also have experience running US-based campaigns, like this one on Favorite Halloween Candy. We ran a Google Survey asking ‘Which snack would you most look forward to receiving from trick-or-treating?’ This campaign earned 27 pieces of coverage from sites like Fox News, Yahoo Life, The Takeout, TimeOut; plus, we started a lot of conversation on American radio stations.
PR CAMPAIGNS & EVENTS
MOBILE PHONES AND RELATIONSHIPS CAMPAIGN
PR CAMPAIGN WIN WITH BBC GNS SPOT AND PRESS ASSOCIATION PICK UP
Campaign lead for relationships and mobile phone-based campaign which centered around a survey of 900 therapists on mobile phone usage and how it impacts people's relationships. My targeted PR push led to an invite to BBC GNS, culminating in 12 regional BBC radio station interviews on campaign launch day. My PR push also extended to online and print with a pick up by the Press Association, culminating in over 20 pieces of brand coverage with key messaging.
MIND MEDIA AWARDS
PARTNERSHIP THROUGH PROACTIVITY
Through some tenacious relationship building, I coordinated a partnership with Happiful and Mind charity for its Mind Media Awards.
I used this opportunity to amplify the brand as well as to make closer connections with targeted journalists.
Recognising that there would be little time for networking at the event, I planned and implemented a pre-award drinks reception with award nominees and journalists. The reception and award ceremony were successful - the month of the awards ceremony, our web traffic increased by over 300%, as well as getting us access to high profile influencers and celebrities.
TESTIMONIALS
Amie is one of the most dedicated persons I know when it comes to getting the right information and getting it in on time. Give Amie a job, and she'll see that it gets done... and done the way it should be.
MIKE N.
Over the years I have been able to work with Amie on a number of editorial projects, and have always found her to be an excellent writer with a wonderful facility of adding interest and a new twist to what could be seen as mundane subjects.
LINDA S.
Amie was hired to work on some of my clients, hiring her was one of the best decisions I have ever made. Amie has provided tremendous value to my clients and is great to work with. Amie is a talented writer and an excellent communicator.